Performance marketing · Google & Meta
Paid ads that actually turn a profit
I help small businesses and early-stage startups get more customers from Google and Meta ads, without wasting spend. Built, tracked and optimised end to end by one person.
15 minutes, no obligation. You get a one-page summary either way.
| Metric | Before | After |
|---|---|---|
| Cost per click — Google Ads | — | ₹2–3 |
| Cost per click — Meta Ads | — | ₹0.23 |
| Return on ad spend | — | ~2× at peak |
| Conversion tracking | None | GA4 · GTM · Pixel |
— Before figures pending verification. Return on ad spend is the peak reached, not a sustained average.
Figures from one account. One case study, not ten.
01 / The problem
Most small businesses lose money on ads for the same three reasons
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01
You can’t see what’s working
No conversion tracking means every decision is a guess.
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02
Budget leaks quietly
Spend drains into the wrong audiences, geos and search terms.
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03
Nobody owns the week-to-week
Campaigns get launched, then left alone.
I fix all three, so every rupee works harder.
02 / What I do
Three services, one operator
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S01
Paid Search — Google Ads
Get in front of people actively searching for what you sell, at a cost that works.
Paid Search in detail -
S02
Paid Social — Meta Ads
Reach the right audience on Facebook and Instagram with creative that converts.
Paid Social in detail -
S03
Tracking & Analytics Setup
GA4, Tag Manager and Pixel done right, so you finally know what your ads deliver.
Tracking & Analytics in detail
03 / How it works
Four steps from guesswork to a measured account
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01
Free audit
A 15-minute look at your account and a one-page written summary of where budget is leaking.
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02
Setup & tracking
GA4, Tag Manager and Pixel installed, conversion events defined, account structure rebuilt.
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03
Launch & optimise
Campaigns go live, then get pruned every week — search terms, ad sets, bids, creative.
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04
Report & reforecast
A monthly report in plain language: what it cost, what it returned, what changes next.
04 / Case study
Proof, not promises
Hostelbird · Travel · Early-stage startup
From burning budget to profitable — solo.
A bootstrapped hostel-booking startup was paying too much per booking for paid ads to be sustainable, with no marketing team and no tracking in place. I built the analytics stack from scratch, tightened targeting, pruned waste and produced the creative.
Read the case study₹2–3
Cost per click
Google Ads
₹0.23
Cost per click
Meta Ads
~2×
Return on ad spend
at peak
~15
Video ads
produced
Free ad account audit
Find out where your ad budget is leaking
Fifteen minutes on a call, then a one-page written summary of what’s costing you money across tracking, targeting, search terms, creative and landing pages.
No obligation, no long pitch. You keep the summary either way.