You can't see what's working
No conversion tracking means every decision is a guess.
Performance marketing · Google & Meta
Paid ads that actually turn a profit
I help small businesses and early-stage startups get more customers from Google and Meta ads, without wasting spend. Built, tracked and optimised end to end by one person.
Book a free audit
15 minutes, no obligation. You get a one-page summary either way.
Cost per click
₹2–3avg.
Google Ads, Hostelbird — after restructure
Tracking stack
GA4
Google Tag Manager
Meta Pixel
Built for small businesses and early-stage startups spending under ₹1,00,000 a month on ads.
The problem
Most small businesses lose money on ads for the same three reasons
Budget leaks quietly
Spend drains into the wrong audiences, geos and search terms.
Nobody owns the week-to-week
Campaigns get launched, then left alone.
I fix all three, so every rupee works harder.
What I do
Three services, one operator
Paid Search (Google Ads)
Get in front of people actively searching for what you sell, at a cost that works.
Paid SearchPaid Social (Meta Ads)
Reach the right audience on Facebook and Instagram with creative that converts.
Paid SocialTracking & Analytics Setup
GA4, Tag Manager and Pixel done right, so you finally know what your ads deliver.
Tracking & AnalyticsHow it works
Four steps from guesswork to a measured account
Free audit
A 15-minute look at your account and a one-page written summary of where budget is leaking.
Setup & tracking
GA4, Tag Manager and Pixel installed, conversion events defined, account structure rebuilt.
Launch & optimise
Campaigns go live, then get pruned every week — search terms, ad sets, bids, creative.
Report & reforecast
A monthly report in plain language: what it cost, what it returned, what changes next.
Case study
Proof, not promises
Hostelbird
From burning budget to profitable — solo.
A bootstrapped hostel-booking startup was paying too much per booking for paid ads to be sustainable, with no marketing team and no tracking in place. I built the analytics stack from scratch, tightened targeting, pruned waste and produced the creative.
Read the case study₹2–3
Cost per click
Google Ads
₹0.23
Cost per click
Meta Ads
~2x
Return on ad spend
at peak
~15
Video ads
produced
Free ad account audit
Find out where your ad budget is leaking
Fifteen minutes on a call, then a one-page written summary of what's costing you money across tracking, targeting, search terms, creative and landing pages.
No obligation, no long pitch. You keep the summary either way.