Service · Meta Ads
Reach the right audience on Facebook and Instagram with creative that converts. Nobody scrolling was looking for you, so the ad has to earn the attention before it can earn the click.
I'll look at your creative and your ad-set structure. Usually one of the two is the problem.
Who it's for
Paid social creates demand rather than capturing it. That makes it the right first channel for products people don't know to search for — and the wrong one for a purchase nobody makes on impulse.
A good fit
Probably not yet
What I do
Cold, lookalike and retargeting audiences built and kept in separate ad sets, so you can actually read which one is working. Broad targeting is a valid choice on Meta — but it should be a choice, made because the creative is strong enough to do the filtering, not because nobody set anything up.
Run as a structured queue rather than a pile of ads competing for the same budget. One variable at a time where it matters — hook, format, offer — with enough spend behind each to tell a real difference from noise.
Losers cut on a schedule so winners get the spend. The most common failure I see in small Meta accounts is fifteen ad sets each getting too little budget to ever exit the learning phase.
Hooks, edits and variants produced in-house from your existing footage, product shots or screen recordings. On Hostelbird that meant around fifteen video ads. Producing it myself means a test can go live the same week it's decided.
Deliverables
Timeline
Meta rewards volume of creative more than cleverness of settings. The schedule below is built around getting enough different ads in front of people to find out what actually lands.
Pixel and events verified, audiences defined, first creative batch scripted and edited.
Campaigns live with a deliberately small number of ad sets, so each one gets enough budget to learn.
Testing rhythm established. Weak ad sets cut, new hooks produced against whatever is winning.
Spend concentrated behind proven creative, retargeting layered on, first reliable cost-per-result read.
Questions
No. Plenty of strong ads are product footage, screen recordings, text-led motion or customer photos. That said, a real person talking usually outperforms a polished brand film on Meta — so if you're willing, it's worth testing.
You do. The finished ads and the source files are yours, and they stay yours if we stop working together. You can keep running them, re-edit them, or use them organically.
It depends on how much raw material there is and how fast the account burns through creative. Rather than promise a fixed count I'll agree a realistic rotation with you at the start, and adjust it once we can see how quickly performance fatigues.
On a small budget, usually not at first. Splitting limited spend across two channels often means neither gets enough data to become efficient. I'd rather pick the one that fits your product, prove it works, then add the second.
Most often creative fatigue — the same audience has now seen the same ad too many times, so frequency climbs and performance falls. Sometimes it's a tracking break that happened quietly weeks earlier. The audit checks both.
Free ad account audit
Fifteen minutes in your Meta account and I'll tell you whether the problem is the targeting, the structure or the ad itself — and which one to fix first.
No obligation, no long pitch. You keep the summary either way.