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Case studies

One real result, written up honestly

One case study, documented properly. As more engagements finish they'll be added — with the client's permission and the actual numbers, or not at all.

Case studies

Hostelbird Travel · Startup

From burning budget to profitable — solo.

A bootstrapped hostel-booking startup was paying too much per booking for paid ads to be sustainable, with no marketing team and no tracking in place.

₹2–3

CPC
Google Ads

₹0.23

CPC
Meta Ads

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The standard

What every case study here will contain

So you know what you're reading, and what I've committed to not doing.

Always

  • The client named, with their permission
  • Numbers I can point to in an account, not estimates
  • What I'd do differently, including the parts that went badly
  • The context — budget size, category, how long it ran

Never

  • An anonymous "a leading brand in the sector" case study
  • A percentage improvement with no baseline behind it
  • A best-ever week presented as if it were the average
  • Credit for a result that was mostly somebody else's work

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