Pricing
Three ways to work together, starting at nothing. Ad spend is separate and always paid by you — I never mark up media or take a cut of your budget.
A read of your account and a written summary of where budget is leaking.
No card, no obligation, no trial that converts into something.
Full account build with tracking installed and your first campaigns live.
One-time. Ad spend is separate.
Ongoing optimisation, creative testing and a monthly report.
Ad spend billed separately, direct to the platform, on your own card.
Ad spend is always paid by you, directly to Google or Meta, on accounts you own.
Every engagement
These aren't upsells and they aren't tier-gated. They're just how the work runs.
Ad accounts, analytics properties, pixels, creative and source files are created in your name and stay yours. Remove my access whenever you like and nothing breaks or leaves with me.
No account manager relaying messages, no junior quietly doing the work. The person who sells you the work is the person who does it and the person you email when something looks wrong.
Changes get logged and reports are written in plain language. You should be able to tell what happened in your account last month without needing me to interpret it.
Why "from"
The figures above are starting points, not a bait-and-switch. Here's exactly what makes a quote higher than the minimum, so you can guess your own number before we talk.
Questions
No lock-in. That said, I'll be honest that paid ads need time — an account usually needs two to three months of steady spend before the numbers mean anything. If you're only able to commit to one month, the setup project is a better use of your money than a retainer.
No. Ad spend is always paid by you, directly to Google or Meta, on accounts you own and a card in your name. I never invoice you for media and I never take a percentage of it. That keeps the incentive clean: I don't earn more by telling you to spend more.
Tell me, ideally with a couple of weeks' notice so the current month's work can be finished cleanly and handed over. You then remove my access. Your accounts, campaigns, tracking and creative all stay exactly where they are, because they were always yours.
No. A percentage-of-spend model rewards me for growing your budget rather than your profit, which is the wrong incentive for a business trying to make a small budget work harder. A flat fee means the advice to spend less costs me nothing to give.
Yes. Plenty of businesses run their own ads and just need the measurement fixed once. That's a one-off project with a fixed scope — see the Tracking & Analytics page for what's included.
Because there's no office, no sales team and no account management layer to pay for. The flip side is honest too: an agency has more people, more capacity and cover when someone is unwell. If you need that, you should hire one.
Free ad account audit
Every engagement begins the same way: fifteen minutes in your account and a one-page summary. You'll know what the work would involve — and what it would cost — before spending anything.
No obligation, no long pitch. You keep the summary either way.