Tracking
Is anything actually being recorded? I check whether GA4, Tag Manager and the Pixel are installed, whether conversion events fire, and whether the platforms agree with each other. This one fails most often.
Free ad account audit
Find out where your ads leak money
Want to know if your ads are leaking money? Book a free 15-minute audit. I'll look at your tracking, targeting, search terms, creative and landing pages, and send you a one-page summary of what's costing you money. No obligation, no long pitch.
Request your audit
Takes about a minute to fill in. Seven fields, and that's on purpose.
What it covers
Five checks, in the order they usually break
This is the same sequence I run on every account, including ones I go on to manage. Nothing about it is special to prospects.
Targeting
Who you're paying to reach. Geos, audiences, devices and schedules — looking for the segments quietly consuming budget without producing anything.
Search terms
The single most revealing report in a Google Ads account. What people actually typed before clicking, and how much of that spend was never going to convert.
Creative
Whether the ads earn attention, whether anything is fatiguing, and whether you're testing in a way that can actually tell you why something worked.
Landing page
Does the page deliver what the ad promised? A mismatch here makes every other number look worse than it is — and it's often the cheapest thing to fix.
And an honest verdict
Including "your ads are fine, the problem is elsewhere" if that's what I find. Sometimes the offer or the price is the issue and more traffic won't fix it.
What I send back
A one-page written summary
Not a 40-slide deck designed to make the problem look unfixable without me. One page, in plain language, that you could hand to someone else and act on.
- What I found on each of the five checks
- Where the budget is leaking, as specifically as I can point to it
- The two or three things I'd fix first, in order
- Which of them you could reasonably do yourself
What it costs
Nothing
No fee, no card, no trial that quietly becomes a subscription. The summary is yours to keep and act on whether or not you ever reply to me again.
Why I do it free
Because it's the most efficient way for both of us to find out whether there's a job here. Fifteen minutes tells me more about your account than an hour of calls, and it tells you more about how I think than any case study will. If there's nothing worth fixing, we've both saved a lot of time.
What happens next
Four steps, about a week end to end
You send the form
Seven fields. I read it the same day or the next working day.
I reply to book 15 minutes
Or tell you straight away if I don't think I'm the right fit — that happens and it saves us both a call.
We go through the account
Read-only access is enough. Fifteen minutes, screen shared, no slides.
You get the one-pager
Within a couple of working days after the call. Then it's genuinely up to you.
Request your audit
Seven fields, and that's deliberate
Every extra field costs conversions. I only ask for what I need to be useful on the call.
Or skip the form
Message me, or grab a slot in the calendar.
Questions
Before you fill it in
Only if I can genuinely help. If I look at your account and think there's work worth doing that I'd be good at, I'll say so plainly and tell you what it would cost — that's the whole point of doing this.
But if your ads are already well run, or the problem is somewhere I don't work, or your budget is too small for a retainer to make sense, I'll tell you that instead. You still get the one-pager. I'd rather lose a sale than take on an account I can't make profitable, because that ends badly for both of us about four months in.
Read-only is enough, and you can revoke it the moment the call ends. If you'd rather not grant access at all, sharing your screen for fifteen minutes works nearly as well — I just need to see the search terms report and the conversion setup.
Yes, though it becomes a different conversation — less audit, more "is paid the right channel for this at all, and which one first". Tick "not running ads yet" on the form and I'll come at it from that angle. Honest warning: sometimes the answer is that you shouldn't start yet.
Enough to find the big leaks, yes — broken tracking and unpruned search terms show up fast. It's not enough for a full account restructure, and I won't pretend otherwise. Think of it as a diagnosis, not a treatment.
The form goes to my email and nowhere else. You're not added to a mailing list, and nothing is passed on or sold. Ask me to delete it and I will. Details are in the privacy policy.