About
Leadivex is a one-person performance marketing studio. No team, no office, no account managers. That's not a limitation I'm hiding — it's the reason the work is worth buying.
The short version
Mir Zikir Hilal — founder, and the person who does the work
I’m Mir Zikir Hilal. Leadivex is a one-person performance marketing studio. I have around two years of hands-on paid-media experience across Google, Meta, LinkedIn and Reddit, and I’ve been the sole marketer building everything end to end in lean startup environments — strategy, tracking, creative and optimisation.
I care about one thing: measurable results from your ad spend. When you hire Leadivex, the person who sells you the work is the person who does it.
Why one person is an advantage
The honest trade-off: one person has finite capacity and no cover. When I’m full, I’ll tell you rather than take the work and stretch. If you need a team with redundancy, hire an agency — that’s a real reason to.
How I work
Most small accounts don't fail because of a bad strategy. They fail because nobody looks at them between the launch and the invoice.
Every account gets a pass every week. Not a glance at the dashboard — an actual sitting-down with the search terms report, the ad-set performance and the creative rotation.
A written report you can read in five minutes, in language you'd use yourself. No screenshot dumps, no vanity metrics, no charts that only go up because the axis was chosen carefully.
Principles
The goal is a lower cost per click and per lead, not a bigger budget. Growth that only comes from spending more isn't a result — it's arithmetic. If the right advice is to spend less, a flat fee means it costs me nothing to say so.
Tracking, targeting, creative and optimisation all handled by one person. Nothing falls between roles because there's only one role. It also means I can't blame the creative team for a bad result.
Analytics built from scratch, so decisions are measured rather than guessed. It's why tracking goes in first on every engagement — and why this site has one case study instead of ten invented ones.
Free ad account audit
Don't take the About page's word for it. Book fifteen minutes, watch me go through your account, and decide from what I find rather than what I claim.
No obligation, no long pitch. You keep the summary either way.